Desire

A core value within the orange drive of Management Drives

Desire is a core value closely associated with the orange drive within Management Drives. People who value desire are strongly motivated by their personal ambitions and the urge to achieve both professional and personal goals. They have a clear vision of what they want to accomplish and are determined to make it happen. This focus on desire fosters a culture of ambition, perseverance, and performance orientation—hallmarks of the orange drive.

What motivates people who focus on desire?

The need for desire arises from a longing for self-actualisation, success, and the fulfilment of personal ambitions. The underlying motivations include:

• Ambition and goal orientation: They set high standards for themselves and are determined to meet them. Their ambition drives them to constantly pursue improvement and excellence.

• Self-development and growth: They are motivated to keep improving themselves and to develop new skills that support the achievement of their goals.

• Recognition and success: Achieving their aspirations gives them a sense of fulfilment and is often acknowledged by colleagues, leaders, and the organisation as a whole.

• Perseverance and determination: They do not easily give up in the face of setbacks and stay focused on their objectives, enabling them to overcome obstacles and realise their ambitions.

By fulfilling these needs, they are motivated to work actively towards their personal and professional goals—contributing to both their own development and that of the organisation.

The impact of desire within teams

Within teams, individuals who value desire bring high levels of energy and motivation. They inspire team members to pursue ambitious goals and contribute to a culture of performance and success. Their clear vision and determination can help the team reach higher levels of performance and achieve goals more quickly. They also help create an environment in which challenges are welcomed, and team members are encouraged to unlock their full potential.

How desire relates to other core values

Desire differs from, for example, collaboration, a core value associated with the green drive within Management Drives. While people who value desire focus on achieving personal and team goals, those with a strong focus on collaboration place greater emphasis on working together and building strong relationships within the team.

• Desire stimulates ambition, goal orientation, and the pursuit of personal and professional success.

• Collaboration fosters team spirit, shared responsibility, and collective effort.

Both values can complement each other within a team: desire provides the drive and motivation to achieve goals, while collaboration ensures a supportive and cohesive environment. Together, they contribute to a dynamic and successful team dynamic in which both individual and collective performance are appreciated.

Desire as a core value for personal growth

Pursuing desire contributes to personal growth by developing strong ambition, perseverance, and the ability to set and achieve clear goals. People who value desire learn how to articulate their ambitions and work strategically to make them a reality. Through their focus on achieving both personal and professional objectives, they build confidence and enhance their professional capabilities. Their ability to remain determined and motivated makes them valuable team members and potential leaders within their organisation.