The Heart of Agility Is Human
As a Scrum Master, you constantly face challenges: diverse personalities, communication gaps, and shifting team dynamics. But what if you had a tool to help you? Discover how Management Drives not only sheds light on these complex issues, but also offers powerful, professional solutions to tackle them effectively.
This course is transformational and helps Scrum Masters, Agile Coaches, and Team Leaders go beyond process to understand what drives people. Using the Management Drives model — a proven framework for decoding motivation and behaviour — you’ll learn how to build stronger collaboration, deeper trust, and higher-performing Agile teams.
Address concrete challenges with smart solutions:
Most Agile challenges aren’t caused by the framework — they’re caused by people misunderstanding each other’s motives.
This course bridges that gap by combining Agile principles with the Management Drives methodology, helping you:
- Personality clashes? Not in our teams.
Teams are vibrant mosaics of drives and behavior. Without deep understanding, miscommunication and conflict are bound to happen.
- Management Drives identifies and visualizes each person’s drives, enabling you as a Scrum Master to create personalized strategies to effectively motivate and support every team member.
- Resistance to change? A thing of the past.
Scrum is all about adapting to changing project demands — but change often meets resistance. Through Drive Awareness, you equip your team with a change-ready mindset that aligns with their values and motivations, boosting adoption and flexibility.
- Lack of engagement? Motivate with impact!
Long-term projects can challenge even the most dedicated teams. Management Drives brings renewed energy to team dynamics by fostering understanding and alignment based on what drives each person — keeping your team motivated and engaged.
When you understand what drives your people, you can design your Agile process around who they truly are — not just what they do.
Who Should Attend?
Perfect for professionals who want to lead with insight and empathy:
- Scrum Masters and Agile Coaches
- Product Owners and Project Managers
- Team Leaders and Change Agents
- Anyone passionate about improving team dynamics and collaboration in Agile environments
Details and pricing:
Start date: Multiple start dates available
Duration: 2 days (depending on the number of profiles)
Format: Instructor-led, interactive, practical workshop and 1-2-1 coaching
Certification: Agile by Design: Management Drives Practitioner for Scrum Masters
Location: Online
Investment: £1000.00 + VAT
What You’ll Learn
Module 1 — Understanding the Human Side of Agility
- Why process alone isn’t enough
- Introduction to Management Drives and the six colour motivations
Module 2 — Self-Awareness and Leadership Insight
- Discover your personal MD profile
- Recognize your strengths, blind spots, and impact on others
Module 3 — Team Dynamics and Collaboration
- Map your team’s drives and motivations
- Recognize synergy, tension, and communication gaps
Module 4 — Applying MD to Agile Practices
- Using MD insights in stand-ups, retrospectives, and sprint planning
- How to motivate different drives within Scrum roles
Module 5 — Leading and Coaching with Drives
- Adapting leadership styles for diverse personalities
- Facilitating engagement and ownership
Module 6 — Designing an Agile Culture by Design
- Embedding Management Drives in your team culture
- Creating sustainable motivation and collaboration
What Participants Are Saying
“Agile by Design completely shifted how I see my team. I now understand why some sprints felt off — and how to align people’s motivations for better outcomes.”
— Laura P., Scrum Master
“This course blends psychology and Agile in a way that’s practical and powerful. It helped our entire team communicate better.”
— Marcus T., Agile Coach
Understand what drives your team — and design agility that works for people, not just processes. Register today and take the next step in your development!